WHAT IS TOURISM FOUNDRY?
Tourism Foundry was created by Tom Urban in 2017 to help forge a stronger tourism industry.
After more than a decade in the tourism industry, Tom has seen many wonderful destinations and businesses enjoy great success. Unfortunately, he has also seen many worthwhile destinations and businesses fail. In almost every case, that failure could be attributed to a lack of planning and strategy. Tom created Tourism Foundry, a tourism consulting businesses, as a way to put his experience and that of our other consultants to work. The term 'foundry' was chosen because of its meaning as a workshop where metal is cast - in the same way, Tourism Foundry has been created to help forge a stronger tourism industry.
The ultimate goal of Tourism Foundry is to provide destinations and businesses with the tools and strategies they need to thrive in a complex and sometimes challenging industry.
After more than a decade in the tourism industry, Tom has seen many wonderful destinations and businesses enjoy great success. Unfortunately, he has also seen many worthwhile destinations and businesses fail. In almost every case, that failure could be attributed to a lack of planning and strategy. Tom created Tourism Foundry, a tourism consulting businesses, as a way to put his experience and that of our other consultants to work. The term 'foundry' was chosen because of its meaning as a workshop where metal is cast - in the same way, Tourism Foundry has been created to help forge a stronger tourism industry.
The ultimate goal of Tourism Foundry is to provide destinations and businesses with the tools and strategies they need to thrive in a complex and sometimes challenging industry.
THE PEOPLE OF TOURISM FOUNDRY
Many of the consultants who work with Tourism Foundry continue to work in other roles within the tourism industry. They will join a project as and when their particular skills and expertise are required. Below is a list of Tourism Foundry's core group of consultants as well as a brief snapshot of their experience within the industry. If you would like to speak with one of the Tourism Foundry consultants, please don't hesitate to get in touch using the details on the 'contact' page.
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TOM URBAN
Tom has spent more than a decade working in the tourism industry. His past experience includes work at some of Sydney's premier venues and attractions including Luna Park Sydney and Sydney Olympic Park Aquatic Center. He has also spent time in Melbourne where he completed a Masters Degree in Tourism at Monash University and worked in multiple roles for Melbourne Private Tours. More recently, Tom spent more than four years working at Destination NSW where he filled the roles of Senior Strategic Insights Analyst and Zone Manager for the North Coast region. Tom has worked with all levels of government as well as businesses and regional tourism bodies, on everything from Destination Management Planning through to large scale marketing campaigns. |
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BELINDA NOVICKY
Belinda's tourism career has taken her to multiple regions during which time she has touched on every corner of the tourism industry. Belinda started out as the Tourism and Events Manager for the Southern Downs region in QLD, before moving south to take on the role of Executive Officer for Mid North Coast Tourism. After five years in the role, Belinda oversaw the merger of two regions (Mid North Coast and Northern Rivers) to create the North Coast Destination Network (NCDN), the Regional Tourism Organisation in charge of the most visited regional area in Australia. Belinda served as the executive officer of NCDN during which time she oversaw a range of new initiatives including the launch the highly successful Legendary Pacific Coast brand. |
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CHRISTIAN MARCHAND
Though he will always call Canada home, Christian has been soaking up the Australian lifestyle since 2009. His experience in the field of events is second to none, with a Business Degree in Convention and Event Management, and a Masters Degree in Tourism from Monash University. In his time at cievents (a division of Flight Centre Travel Group), Christian has filled a number of important roles including Event Manager, Production Manager and Producer. From small ten person conferences, to 3000 pax gala dinners, to multi-city nationwide road shows, Christian has seen it all. His experience within the industry gives him a clear understanding of what a business needs in order to succeed in the events space, and to know exactly what a destination requires to deliver that perfect experience. |
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DEBBIE HATUMALE-UY
Debbie lives and breathes social media - it's almost unhealthy! With a career which has so far seen her fill the roles of Online Community Manager for McDonald's Australia, the Digital Communications Specialist for Canon Australia and the Social Media Manager at McCann Worldwide Group, she's always on the lookout to champion online communities and leverage social media to drive business objectives. Of course it's not just work for Debbie. Outside of office hours she's a food, travel and lifestyle blogger for ThisMessCalledLife.com, a blog she founded in 2016. And when she's not snapping a selfie or pondering how to bring a CPC (cost per click) lower, you can look for Debbie tearing it up on the dancefloor as an ex professional choreographer. |
In addition to our above consultants, Tourism Foundry has a close working relationship with a number of other businesses including Rees International, Dog Whistle Creative and Good Company Group. They are available to provide additional consultation on your project as required.
Copyright 2019